Impactful B2B Copy within Supply Chain Management
Overview
Infor Nexus provides an integrated cloud-based platform to manage global supply chain networks, serving over 65,000 businesses worldwide. As they prepared to launch updated solutions, Infor Nexus needed specialized B2B copywriting to convey the platform’s technical capabilities and business value.
The Challenge
With an expansive global reach, Infor Nexus required messaging tailored to both business and technical audiences across industries. This included distilling complex supply chain concepts into digestible website copy and showcasing ROI through customer case studies and internal reporting. Short timelines also necessitated an experienced copywriting partner who could quickly produce high-quality deliverables.
Infor Nexus
The Disrupt Solution
Disrupt Marketing delivered an array of B2B copywriting assets under tight time constraints, including:
An internal CFO guide on supply chain best practices for growth and resilience, distributed to the leadership team
A manufacturing industry white paper exploring agile strategies to navigate future disruption
Various Case studies demonstrating supply chain optimization success for major brand customers
The Results
The copy has already been implemented across Infor Nexus’ digital properties and shared internally across their global organization. Concise, benefits-focused, internal copy, speaks clearly to both their business and technical visitors. The strategic content established thought leadership and industry foresight. These success stories are now being used directly in sales materials to showcase ROI.
