Product Pro Consulting

Driving Exceptional KPI Growth for Large-Scale Consulting Agency 

Overview

Product Pro Consulting is a large organization with an annual paid media spend exceeding seven figures. To measure the success of its marketing efforts, Product Pro Consulting tracks a wide range of key performance indicators (KPIs) across various channels.

However, their primary focus lies on two critical goals within the paid media domain: measuring outbound clicks (Goal 1) and tracking downloads (Goal 2). By closely monitoring and optimizing these KPIs, Product Pro Consulting aims to maximize the impact of their paid media investments and drive meaningful business results.

Recognizing the need for expert guidance to achieve their ambitious growth targets, Product Pro Consulting partnered with Disrupt Marketing to elevate their paid media performance and unlock new opportunities for success.

The Challenge

When Disrupt Marketing assumed responsibility for Product Pro Consulting's paid media account, they encountered a challenging situation. The account's performance had declined significantly over the previous 6 months, with Goal 1 experiencing a 9% decrease and Goal 2 facing a 14% drop. This downward trend was a significant concern for Product Pro Consulting, as it indicated that their paid media efforts were not delivering the desired results and were falling short of their growth objectives.

To address this issue, Product Pro Consulting set a clear target of achieving 10% year-over-year growth in both Goal 1 and Goal 2. Meeting this ambitious target would require a comprehensive overhaul of their paid media strategy and the implementation of data-driven optimizations across multiple channels.

The Disrupt Solution 

To drive the desired KPI growth for Product Pro Consulting, Disrupt Marketing implemented a multi-faceted approach that leveraged data insights and strategic optimizations:

  1. In-Depth Analytics Review: Disrupt Marketing conducted a thorough analysis of Product Pro Consulting's Google Analytics data to identify the campaigns and tactics that were most effective in driving the desired conversions. By gaining a deep understanding of the account's performance at a granular level, they were able to prioritize optimization efforts and allocate resources more effectively.

  2. Comprehensive Performance Dashboard: To facilitate data-driven decision-making and provide a holistic view of the account's performance, Disrupt Marketing created a comprehensive dashboard that merged data from Google Ads and Analytics. This centralized dashboard allowed for easier monitoring, analysis, and reporting of key metrics, enabling more informed optimization decisions.

  3. Strategic Budget Reallocation: Based on the insights gained from the analytics review, Disrupt Marketing strategically reallocated Product Pro Consulting’s paid media budget to prioritize the campaigns and channels that demonstrated the highest potential for driving conversions and achieving the desired KPI growth. By focusing resources on top-performing assets, they maximized the impact of Product Pro Consulting's investment.

  4. Cross-Channel Optimization: Disrupt Marketing executed a comprehensive optimization plan that spanned multiple paid media channels, including Google Ads, Meta, Pinterest, and TikTok. They revamped campaign structures, refined targeting strategies, and implemented best practices specific to each platform to improve performance and drive better results.

The Results

Disrupt Marketing's data-driven approach and strategic optimizations led to exceptional KPI growth for Product Pro Consulting:

  • 55% year-over-year growth in Goal 1 within 6 months

  • 49% year-over-year growth in Goal 2 within 6 months

  • KPI growth achieved while maintaining consistent spend levels

By leveraging in-depth analytics, creating a comprehensive performance dashboard, reallocating budget strategically, and executing cross-channel optimizations, Disrupt Marketing successfully reversed the declining performance trend. It delivered remarkable results for Product Pro Consulting. These outcomes highlight the effectiveness of a data-driven, multi-channel approach to paid media optimization and demonstrate the value of partnering with an experienced agency like Disrupt Marketing to drive sustainable growth and achieve ambitious KPI targets.

“Disrupt Marketing's multi-faceted approach to paid media optimization has been pivotal in driving exceptional KPI growth for our organization. Their data-driven insights and cross-channel strategies have enabled us to achieve our ambitious targets and maintain our position as a leader in the industry.”

-Client

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